Google Business, Don't Miss Out
Most consumers are familiar with Google Street View, finding their way around the world virtually, searching for local attractions using the 360 degree view service and now its even more exciting! Not only can you see local shops and businesses on Google maps but you can also virtually enter their doors and conduct your own tour online.
However, unlike Google Street View, Google will charge a small fee, and a signature at the bottom of a contract before you can be shown on one of the biggest search engine services in the world. The sound of a small fee may instantly put you off, however we believe there are significant benefits of using this service.
In fairness, the cost of actually being upon Google Business Maps is in fact free and the nominal fee (dependent on the size and complexity of the tour) is for a highly skilled, Google approved photographer to take the 360-degree photographs. This is a one-off cost, unlike most marketing activities which rely on repeat subscriptions.
The Benefits
Google Business Photos can bring your business to life! With the benefit of a 360-degree interactive tour you are allowing your customers to explore and interact with your business like never before. Although this may be seen as a more perfectly fitted service for businesses that are very visual such as design companies, art gallery’s, car showrooms or night clubs, its clear that just about any client-led business can benefit from this innovative marketing tool. People buy products and services with their eyes first, and if your premises appeal to your customers the likelihood is that your goods will too.
Competitive Advantage
Being featured on Google Business Maps instantly gives you that competitive advantage. Current and future customers are able to virtually explore your products, services, shop/venue layout, or even just to get a feel of your brand identity. It can increase traffic to your shop! If your business doesn't look appealing from the outside, customers may not be aware that you have the most beautiful interior, thus, judging a book by its cover. The trusted photographers take high quality photos that you own full copyright of. The images can include your ‘points of interests’ including opening times, business details, awards, merchandise/brands stocked, menu’s, front vista, wide angle interiors and décor. Therefore you can showcase all the details you and your regular customers love about your company.
Increases Search Engine Results
The images taken by the photographer will not only appear on Google Maps, but all Google searches, including Google+ local. You have full control and power of your images therefore have the ability to share them via social media, include them onto your company website and more. Businesses adding this 24/7 marketing tool enhance their online visibility. Usually a search result is a couple of lines of text and can easily be overlooked. Once your photos are uploaded your listing will expand to almost a whole computer screen, displaying you more colourfully, eye-catching and stimulating. You immediately stand out, potentially attracting new customers.
Potential customers are all around you on their devices; with Google Business maps they get directions straight to your business. This service is mobile friendly, therefore online browsers can enjoy a fully immersive, interactive experience both at home/work or when mobile. The technology runs fluidly on Windows and Mac, Android devices and Tablets, and also Ipads/IPhone’s. With pretty much no viewing limitation, it is the perfect piece of marketing for your company.
With over 90% of consumers starting their search for local services, products or information using the Google search engine and 55% of UK adults already regularly using Google Street View, we see this innovative technology as an invaluable addition to not only a small business but any size or type of business too. Give me a call to see how best to capitalise on this new addition to the Google toolbox.
Tc & Be Safe
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