Google+ is Google's version of social media and it arguably carries more weight than the other when it comes to search engine rankings. Given that it is Google's website, it does give you a slight advantage in some ways that the other websites cannot provide. Although Google+ is far from being as popular as Facebook, there are some more practical reasons why you would want to create a page there for your local marketing.The benefits
A Google+ Page is very similar to a setting up a profile, but the only difference is that it is designated for businesses. It includes basic information about who you are, what you do, as well as a photo. Part of the reason why Google+ is beneficial is because Google+ activity and posts can and does show up in search engine results and getting lots of +1s can also assist in this process. That is not say that your search engine rank will skyrocket as soon as you create a page, but the there are certain residual effects of posting. Also, given that this is a social media website, you have the benefit of connecting customers, interacting with followers, and posting valuable, shareable content.
Create a complete profile
People tend to trust organizations and people that have complete social media profiles. This means that you should include a complete description of your small or local business using relevant keywords, include photos, and and current contact information. It is also really important that you include a link back to your website in order to reap the benefits of using this site.
Sign Up for Google Authorship
One of the most important things you should do is sign up for Google Authorship. All you have to do is sign up with your email address. This basically allows your business to be credited for all its posting in the search engine results and your content will come up with your profile.
Link to other social accounts
Google+ Pages allows you to also link to your other social media accounts and you should definitely take advantage of this. Link to all of your other active social media accounts on Facebook, YouTube, Twitter, Pinterest, Tumblr, About.me,Instagram etc.
Take advantage of Google+ by creating an account and posting at least a couple of times a week. While you will not see results overnight, it will give more authority and potential to rise in the search engine rankings. It is much easier to start now because Google+ is not as saturated with businesses, so it is best to get started as soon as possible.
Tc & Be safe
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